Sometimes, marketing is just plain fun

Call it a measure of marketing effectiveness or hijacking if you will, but sometimes, marketing is just plain fun. For the last year and a half at the college I work for, we've been in the process of reaccreditation through the Higher Learning Commission. As part of that process, a marketing committee I co-chaired worked... Continue Reading →

What burning toilet paper and high school teacher reminded me about marketing and pr

We, as marketers and public relations professionals, need to promote our organizations to the best of our ability through traditional advertising, press releases, digital media, etc. But we must never underestimate the power of interactions with employees of our organizations. An advertising campaign may bring someone to your organization, but whether or not you gain a customer, is all about the interactions that customer has with employees.

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