“If you want to make a significant change, it’s all or nothing, baby,” was my final thought during a presentation about increasing OER use at a college or university at this years CAMEX college bookstore conference.
My friend was distraught. A week before, her four year old daughter Jamie had been kicked out of a very progressive school, with a reputation of excelling with difficult children, because she was refusing to follow the rules. They asked my friend to come get her child, and had her tuition check ready for her when she... Continue Reading →
Quick quiz: Which answer would you prefer if you were the one asking the question? Did you get your grades up? a) I studied more and spent more time at school. b) Yes, my grades now all B’s or better, up from C’s and D’s. Did you sell more of our company’s chocolate?... Continue Reading →
Oftentimes, building momentum through early wins doesn't seem efficient. It seems like a very long, continually twisting and bending curved path to success. The straight line to your big goal seems the most efficient.
Disclaimer: I was one of the fortunate who had my masters degree almost fully-funded by the organization I worked for. But that doesn’t mean it didn’t cost me; I still had to put a lot of time into my schoolwork and my classes were held an hour from my home, so there was a lot... Continue Reading →
This is a presentation I did on Monday, April 25, 2011 for the Rotary Club of Battle Creek. Part 1 Part 2
If you are like the majority of marketers, your first thought is some sort of financial compensation such as money or a gift card. Although this is a good incentive and will usually do the trick, the example above reminds us all that, if we think creatively, we can find an incentive that is mutually beneficial to both us and our customers. Keys to developing a mutually beneficial
We, as marketers and public relations professionals, need to promote our organizations to the best of our ability through traditional advertising, press releases, digital media, etc. But we must never underestimate the power of interactions with employees of our organizations. An advertising campaign may bring someone to your organization, but whether or not you gain a customer, is all about the interactions that customer has with employees.