This trend makes perfect sense through the lens of Raymond Lowey's "Most Advanced Yet Acceptable" (MAYA) principle, that the Atlantic Magazine writer Derek Thompson summarized beautifully in his article about what makes things cool, "[Lowey] said to sell something surprising, make it familiar; and to sell something familiar, make it surprising."
This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →
It's no secret that political campaigns think strategically about their music choices to send messages, attract the right crowd, get the crowd ready for their event, etc. For example, the Daily Mail suggests that Donald Trump added "Born in the U.S.A." to his pre-rally playlist as a response to Ted Cruz being born in Canada. Other... Continue Reading →
Today, Likeable Media published an article I wrote titled, "Are Big Companies Engaging On Social Media The Way They Should Be?" on their blog. Click on the link and check it out!
“Let’s wait to put something out until we can get the message JUST RIGHT” used to be the old adage for handing crisis communications. And, back when that was the expert advice, it was good advice. Today, it is still wise to think heavily about the message you are putting out there, but the... Continue Reading →
Before heading to the Houston Texans game today, I read CultureMap's article titled, NFL tries to court back female fans: Does a pop-up lounge with "fanicures" make up for purse ban?. As a marketer, things like this fascinate me, so one of my friends and I ventured into the pop-up store. The merchandise was exactly... Continue Reading →
Last week, I presented an Effective Marketing talk, which includes references to the Broken Windows Theory, to the Tomball Rotary Club and the Greater Tomball Area Chamber of Commerce. Both talks went very well and, because of those, I've received several requests to come and do additional speaking on marketing. I would like to thank... Continue Reading →
Every once in a while, I'm amazed at how a simple name change can do wonders for a product or service. Check out the video below to see what I mean. http://vimeo.com/68726839
"The good news is, your work is out there for everyone to see, the bad news is, you work is out there for everyone to see," is a line that is in all of my career day presentations that I give. So, it's not surprising to me that Career Cast's Most Stressful Jobs of... Continue Reading →