Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →
We've all faced tough situations where we weren't quite sure what to do or we're struggling to see the other side of the argument. When this happens, one effective technique is to change the details or change the scenario to try to gain a new perspective.
Using this same framework, you can analyze your own spending habits and find what motivates you, what messages work on you, and how you might be able to change your spending habits to save money.
Do we disagree on the problem? Or the solution to the problem? It's easy to confuse the two. And, during contentious discussions, it's easy to transition to thinking the disagreement is the problem, when it's actually the solution.
Over the years, I’ve been asked by a variety of people in leadership positions as to what I would recommending terms of essential readings on marketing. My response is always the same: if you read just one marketing article, read Theodore Levitt’s Marketing Myopia. Written in 1960, it may seem dated in today’s world, and some... Continue Reading →
“If you create good branded content, they will come,” sums up the philosophy that was championed during my masters degree courses on social media marketing. At the time, that was the prominent thought, and still continues to be in most organizations. The reality, however, is much different. Brands have spent billions to create content and... Continue Reading →
Why do people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.)? why people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.). It’s a fair question, since we are supposed to be such “experts” on how product companies utilize these holidays to get consumers to buy things.There are three main reasons we still go out, buy things, and celebrate.
Whether or not they view an organization as authentic may have greater value than if they like your product, service, or benefits.