The top 2 strategies to increase sales…

Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →

If you read just one marketing article…

Over the years, I’ve been asked by a variety of people in leadership positions as to what I would recommending terms of essential readings on marketing. My response is always the same: if you read just one marketing article, read Theodore Levitt’s Marketing Myopia. Written in 1960, it may seem dated in today’s world, and some... Continue Reading →

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