Implementing a new project, cultural change, movement, etc. is never easy. But one thing that can make it easier is to define each of your strategies as either active or passive.
Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →
"Of course cause marketing is a good thing," I thought to myself. But, the counterargument, "The adoption of social responsibility through cause-related marketing as a business strategy is unethical" by Peggy Kreshel changed my perspective.
We've all faced tough situations where we weren't quite sure what to do or we're struggling to see the other side of the argument. When this happens, one effective technique is to change the details or change the scenario to try to gain a new perspective.
Using this same framework, you can analyze your own spending habits and find what motivates you, what messages work on you, and how you might be able to change your spending habits to save money.
They weren’t really asking when the semester started; they were asking what they needed to do to be ready to start school then.
Do we disagree on the problem? Or the solution to the problem? It's easy to confuse the two. And, during contentious discussions, it's easy to transition to thinking the disagreement is the problem, when it's actually the solution.
in reading the book, I found it was also a very helpful guide to many of the food marketing tactics that we see used today. I’ve provided some examples below.
Over the years, I’ve been asked by a variety of people in leadership positions as to what I would recommending terms of essential readings on marketing. My response is always the same: if you read just one marketing article, read Theodore Levitt’s Marketing Myopia. Written in 1960, it may seem dated in today’s world, and some... Continue Reading →