Pitbull’s Twitter & Facebook contains ads: A rare look at celebrity social media marketing contracts

This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →

Why marketers still celebrate consumer-based holidays, such as Valentine’s Day

Why do people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.)? why people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.). It’s a fair question, since we are supposed to be such “experts” on how product companies utilize these holidays to get consumers to buy things.There are three main reasons we still go out, buy things, and celebrate.

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