Pitbull’s Twitter & Facebook contains ads: A rare look at celebrity social media marketing contracts

This week, after a long, contentious battle over making the contract public, the rapper Pitbull published his 1 million dollar contract with the State of Florida via his twitter account. Most contracts between talent and agency are usually confidential, but because it was with a governmental agency, it could be public domain (hence the contention). What... Continue Reading →

Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires... Continue Reading →

Considering conducting a survey? Remember that what people say they do or say is important to them does not usually match their behavior

According to the Community College Survey of Student Engagement (2012 Cohort), 73% of students say tutoring is somewhat or very important. But, only 29% of students participate in tutoring at their college.  So, students say tutoring is important, but that isn't reflective in their behavior. What people say they do or say is important to... Continue Reading →

Storify, a review

This week I tried the new online platform, Storify, to write an article about a severe storm in Battle Creek, Michigan. Storify, for those of you who have not played around with it, is a new platform that allows you to incorporate various web and social media elements, such as Twitter posts, YouTube videos, Flickr... Continue Reading →

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