Top 5 reasons to join Rotary

Yesterday, I had the honor of speaking to a group of college students about professional networking. As part of that presentation, I highly recommended joining Rotary or Rotaract (for students). Here are my top five reasons to join Rotary: Increased knowledge of the community and current issues. The majority of Rotary clubs have a guest speaker each week. The... Continue Reading →

Yes, Virginia, it’s still ok to ask the question

The phrase used to be “There is no such thing as a stupid question.” Recently, however, I’ve had several people tell me that, in the age of Google, this phrase is no longer relevant, that there now IS such a thing as a stupid question. Although I understand where they are coming from, I’m going to have to argue the opposite in my usual old school/contemporary way. So here are four reasons that I think there is still no such thing as a stupid question:

Creating incentives that are mutually beneficial

If you are like the majority of marketers, your first thought is some sort of financial compensation such as money or a gift card. Although this is a good incentive and will usually do the trick, the example above reminds us all that, if we think creatively, we can find an incentive that is mutually beneficial to both us and our customers. Keys to developing a mutually beneficial

What burning toilet paper and high school teacher reminded me about marketing and pr

We, as marketers and public relations professionals, need to promote our organizations to the best of our ability through traditional advertising, press releases, digital media, etc. But we must never underestimate the power of interactions with employees of our organizations. An advertising campaign may bring someone to your organization, but whether or not you gain a customer, is all about the interactions that customer has with employees.

Farewell to Dr. Ed Haring

As tomorrow nears, the college I work for prepares to lose a great leader and I prepare to lose a great boss and mentor. There's no denying it anymore: Dr. G. Edward Haring, President of Kellogg Community College, is retiring. So, today, I'd like to dedicate this post to the words of wisdom that he has given his employees at the college over the years.

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