Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires... Continue Reading →

How young professionals buy gifts

It's Thursday night at 10 p.m. and I just found out that  my friend's birthday is on Monday (not shocking, I'm horrible with important dates).  I decide he needs a present. Gift-giving as a young professional can be a challenge for the following reasons: My young professional friends, because of jobs or just looking for a life change, are... Continue Reading →

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