Return phone calls/emails Be helpful (answer the question behind the question) I realize that this seems so elementary, but there's still a great number of small businesses that don't heed to this advice and they are losing sales because of it. Recently, I've been in a position to hire a wide variety of service providers... Continue Reading →
They weren’t really asking when the semester started; they were asking what they needed to do to be ready to start school then.
Quick quiz: Which answer would you prefer if you were the one asking the question? Did you get your grades up? a) I studied more and spent more time at school. b) Yes, my grades now all B’s or better, up from C’s and D’s. Did you sell more of our company’s chocolate?... Continue Reading →
In mentoring a student last week, I did a deep dive on affiliate marketing. What I found was that there seemed to be a lot of confusion as to what was affiliated marketing and what was a pyramid scheme (especially when pyramid scheme operators use the term “affiliate”). Why it’s an important distinction Quite... Continue Reading →
Why do people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.)? why people in communications and marketing still celebrate consumer-based holidays (such as Valentine’s Day, Mother’s Day, Father’s Day, etc.). It’s a fair question, since we are supposed to be such “experts” on how product companies utilize these holidays to get consumers to buy things.There are three main reasons we still go out, buy things, and celebrate.
On a recent trip to London, I entertained myself on long tube rides by analyzing their advertisements. What struck me most was the lack of diversity in their ads. Here I was, in one of the top 10 most diverse cities in the world, and about 90% of the people featured in ads where Caucasian.... Continue Reading →
You just watched an amazing presentation by a speaker and you want to discuss their presentation, or something else, in further detail with them. Based on my experiences as both a speaker and a fellow presentation attendee, here is the best way to effectively approach a conference speaker for networking: Steps: Approach the speaker by... Continue Reading →
More than once, I've been accused of being too strict in how I attribute marketing costs to projects. I am very strict, but for good reasons: Reason 1: Attributing costs allows for leadership and owners to understand and budget for costs A couple of years ago, I began working on a project. The leadership for... Continue Reading →
When I began working for Adams Outdoor Advertising, they gave me my employee handbook, titled "We must become the change we want to see." But it wasn't an ordinary employee handbook. First, it was made out of billboard materials. But more importantly, many sections of the book relate not only to outdoor, or sales, but all... Continue Reading →