Social media isn’t free advertising

I regularly run into small business owners that want to do social media because it’s free advertising. In some ways, the statement that social media is free advertising is free is true, but, in reality, it isn’t.   Effectively using social media for your business requires strategy Effectively using social media for your business requires... Continue Reading →

Fun commercial pick: Ma Contrexpérience – 97s

Sometimes an advertisement is so good, it gets forwarded around via email (which is how it got to me), has over 13 million views on YouTube, and gets embedded on awesome marketing blogs (hey, I tried). Way to go Contrex Mineral Water! A quick warning: I'd rate this ad PG-13 by American standards

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